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Choosing the Right Training Program: Tips for Medical Practitioners in Aesthetic Medicine
Feb 09, 2024
Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at both Medicis (now Galderma) and Allergan. While the BOTOX® Cosmetic product manager, she supported the launch of the Crow’s Feet Lines indication and created marketing programs like BOTOX® for Friends (BFF). She also worked closely with the FDA to protect the supply chain from importers and to protect providers that do business with strong ethics. As the National Account Director, she worked with corporately-directed organizations in aesthetics and understands the clinical and business side of aesthetic injectables.
Working with injector and physician key opinion leaders within the industry helped her develop the concept behind TITAN Aesthetic. Top injectors combine art and medicine to provide the best patient outcomes, so Mary Beth developed the TITAN Aesthetic Screening™ protocol to identify potential injectors with innate aesthetic aptitudes and strong communication skills. Patient safety and natural results should always be top of mind for aesthetic providers and Mary Beth hopes that bringing new injectors into the market with the right foundational training can help support great patient outcomes for years to come.
Here’s a glimpse of what you’ll learn:
- The Titan assessment is a screening tool to identify candidates entering the aesthetic field.
- Titan offers placement services for both naive candidates and experienced injectors.
- Titan provides ongoing education and resources for injectors and practices through their membership program and Learners and Legacies Mentoring Meeting.
- Aesthetic medicine is a blend of art and science, requiring creativity and a personal touch.
- The industry has seen growth in non-surgical procedures and the rise of med spas.
- Advice for medical practitioners seeking training or support in aesthetics
- Personal communication and referrals are becoming more important in building a successful practice.
- When considering training programs, it is important to research and ask for recommendations from experienced injectors.
- Importance of reproducible training programs and experienced injectors
In this episode…
Delves into the importance of creativity in aesthetic medicine. Mary Beth emphasizes that aesthetic medicine is a blend of art and science, requiring injectors to have both technical skills and a creative eye. She highlights the role of communication and listening in understanding patients' expectations and creating personalized treatment plans.
Discusses the current landscape of aesthetic medicine, including the rise of med spas and the impact of social media. She predicts that personal referrals and one-to-one communication will become more important in building a successful practice. She advises medical practitioners to research and choose training programs carefully, considering factors such as reputation, faculty expertise, and real-world experience. She also encourages practitioners to focus on the foundational knowledge and understanding of the specialty before investing in hands-on training.
In this episode of
Beauty Talk, host Daniel Gouw interviews Mary Beth Hagen, founder of Titan Aesthetic Recruiting. With over 15 years of experience in the aesthetics field, Mary Beth shares her insights and expertise in business and compensation plan development, staff training, and employee retention and performance management. She also discusses the Titan Injector Development course and the Learners and Legacies Mentoring Meeting for New and Developing Injectors. Tune in to learn more about the world of aesthetic injectors and practices.
Resources mentioned in this episode:
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EDNA is a renowned Los Angeles-based practice development firm helping medical professionals dominate their local markets and grow their practices.
The team crafts customized strategies that drive brand profits through marketing, design, and SEO services .
To learn more, visit ednadigitalmarketing.com or email us at info@ednadigitalmarketing.com .
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