Nadya Kozlova & Shay Sim : The Shocking Secret Behind Effective Skin Treatments

By Daniel Gouw

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Nadya Kozlova and Shay Sim, pioneers of the medical aesthetics industry, with roots in the field dating back to 2000 and decades spent shaping what results-driven medical aesthetics practices look like today. In 2010, they founded Kucumber Skin Lounge, now an award-winning practice with three locations across Seattle, Bellevue, and Bellingham. While neither are physicians nor master aestheticians themselves, they are deeply hands-on owner-operators known for building and leading teams of top-tier medical providers across the Pacific Northwest. Their practices are recognized for delivering the most advanced treatments available—both downtime and no-downtime—by consistently bringing in the latest, most effective technologies and protocols. That same clinical-forward vision led to the launch of Viktor Michael Skincare in 2023, created to prevent and reduce downtime associated with injectables and advanced aesthetic procedures.

Here’s a glimpse of what you’ll learn:

Discover how these industry pioneers transformed the medical aesthetics landscape since 2000.
Learn how a chance encounter with the medical field led to the founding of Cucumber Skin Lounge and its rapid growth across the Pacific Northwest.
Uncover the importance of customization in aesthetic treatments and how it can lead to better patient outcomes.
Explore the deeper motivations behind seeking aesthetic treatments and how they can significantly impact self-esteem and quality of life.
Get insights into the launch of Victor Michael Skincare and how it addresses common concerns related to downtime after procedures.
Gain a glimpse into emerging trends like peptide therapy and the integration of functional medicine in aesthetic practices.
Hear about memorable cases that highlight the transformative power of personalized aesthetic care.
Understand the importance of rapport and communication in patient care and how it fosters long-term relationships.
Challenge the myths surrounding medical aesthetics and learn how to approach treatments with an informed perspective.

In this episode…

Nadya Kozlova & Shay Sim reveal the driving forces behind their decision to break away from corporate constraints and establish their own practice. They discuss the importance of prioritizing patient care over profit, and how this philosophy has led to a thriving business that resonates with clients on a personal level. Their story is not just about business; it’s about passion, dedication, and the relentless pursuit of excellence in the beauty industry.

The conversation takes a fascinating turn as they introduce their latest venture, the Victor Michael skincare line, designed specifically to minimize downtime after aesthetic procedures. What inspired them to create this innovative product? How does it stand out in a crowded market? Listeners will be intrigued by the thought process behind developing a skincare line that addresses real concerns faced by clients undergoing treatments.

In this episode of Beauty Talk, host Daniel Gouw two remarkable guests: Nadya Kozlova & Shay Sim, pioneers in the medical aesthetics industry. With a career spanning over two decades, they share their journey from initial curiosity to becoming influential figures in the field. In 2010, they founded Kucumber Skin Lounge, an award-winning practice with locations across Seattle, Bellevue, and Bellingham, recognized for offering advanced aesthetic treatments. They discuss their hands-on approach as owner-operators and the recent launch of Victor Michael Skincare, aimed at minimizing downtime from injectables and advanced procedures. Tune in to hear their insights on the evolving landscape of medical aesthetics and their passion for helping others look and feel their best.