Skin Perfect Facebook Ads Case Study
Skin Perfect
Facebook Ads Case Study
Campaign Duration: 12 Months
Goal: Drive qualified leads for key medspa services.
Challenges
Skin Perfect wanted to increase leads for three core services: PDO Threads, Coolsculpting, and Lip Augmentation. The challenge was to maximize conversions while maintaining cost-efficiency over a year-long period.
Our Strategy
To meet Skin Perfect's goals, we launched three targeted Facebook ad campaigns, each focused on a specific service offering.
Our approach included:
✅ Leveraging precise audience targeting to reach high-intent users.
✅ Crafting compelling ad creatives that emphasized limited-time offers and client results.
✅ Regularly optimizing campaigns for maximum return on ad spend (ROAS).
✅ Utilizing effective attribution settings to capture leads with intent-driven actions.
Campaign Results
For 1 Year Campaign
Campaign Highlights
Campaign 1: PDO Threads
📈
Results: 583 Website Leads
👁️ Views: 65,153
🔗
Link Clicks: 4,695
💰
Amount Spent: $10,399.75
💵 Cost Per Lead: $17.83
By emphasizing immediate, noticeable results with long-lasting effects, this campaign drove the most leads of the three while maintaining consistent engagement.
Campaign 2: Coolsculpting 3-for-1 Offer
📈
Results: 161 Website Leads
👁️ Views: 52,577
🔗
Link Clicks: 969
💰
Amount Spent: $5,208.41
💵 Cost Per Lead: $32.35
This offer-focused campaign successfully generated a high volume of leads by highlighting significant savings and showcasing real client transformations.
Campaign 3: Lips Offer
📈
Results: 109 Website Leads
👁️ Views: 5,980
🔗
Link Clicks: 2,642
💰
Amount Spent: $4,299.16
💵 Cost Per Lead: $39.44
With creative visuals and an enticing promotional offer, the Lips campaign achieved strong engagement and a steady flow of leads at a cost-effective rate.
The Results
✅
Total Website Leads: 853
✅
Total Ad Spend: $19,907.32
✅
Consistent lead flow across all campaigns with effective budget allocation.
✅
Increased brand awareness with a combined reach of over 157,000 users.
Why This Matters for Your Business?
Running long-term, strategic ad campaigns like these can generate a steady stream of leads while enhancing brand presence. With proper targeting and continuous optimization, your medspa can achieve similar—or even better—results!
Beauty Talk Podcast
Verdict Signal Podcast
