Sleep & Wellness Google Ads Case Study
Sleep and Wellness Medical Associates
Google Ads Case Study
Service: Threading Facelifts
Goal Increase bookings for threading facelifts through targeted Google Ads campaigns.
Challenges
Sleep and Wellness Medical Associates faced low conversion rates despite running ads, limiting their ability to fill appointment slots. The clinic needed an effective way to convert ad traffic into booked consultations for threading facelifts.
Solutions
To address these challenges, we implemented a comprehensive Google Ads strategy that focused on improving both the ad campaign performance and lead conversion process:
- Landing Page Optimization: A well-structured landing page was created to guide visitors through the booking process seamlessly, emphasizing the benefits of threading facelifts.
- Automated Follow-Up Messaging: We set up automated messaging to re-engage leads who didn’t immediately convert, ensuring no opportunity was missed.
- Campaign Adjustments:
- Keyword Targeting: Focused on high-intent keywords to attract users actively searching for threading facelifts.
- Ad Creatives: Developed engaging ad copy highlighting the benefits, affordability, and minimally invasive nature of threading facelifts.
- Budget Optimization: Adjusted bids to ensure cost-effective clicks and maximize visibility.
Campaign Results
For 1 Year Campaign
Our targeted approach yielded impressive results within six months:
- Service Value: $2000
- Total Service Value: $1,082,000
- Conversions: 541
- Cost per Conversion: $38.86
- Total Campaign Cost: $8,139.94
- Clicks: 4,320
- Impressions: 50,710
- Average Cost-per-Click: $1.88
This campaign not only increased conversions but also reduced the cost per acquisition, demonstrating a significant improvement in efficiency and ROI.
Through strategic targeting and process automation, Sleep and Wellness Medical Associates transformed their Google Ads campaign into a conversion-driving machine. The campaign proved that thoughtful optimization can significantly boost bookings while keeping costs low.
