Southern Oregon Medical Aesthetics SEO Case Study

Southern Oregon Medical Aesthetics

SEO Case Study

Southern Oregon Medical Aesthetics had been in business for 9 years and never invested much into SEO. However, they knew they need to stay competitive in an ever changing market so they hired EDNA to redesign their website and do SEO for them. Within just 6 months, the results they got were remarkable and they cannot say enough great things about EDNA!

Goals

Rank website on the first page of Google for selected keywords
Increase Engagement and Visibility
20-40% Lead Generation (combo of both GBP calls + onsite conversions (forms/calls depending on the tracking setup)

Action Plan

Extensive keyword research to find relevant keywords including competitive analysis
Optimize GMB profile from top to bottom
Built relevant niche and local citations
Optimized onsite for location signals
Post weekly on their GMB profile to increase additional signals
Evaluate the site's content silo for content strategy
Create and publish monthly blogs as supplementary content for target keywords

Prior to working with EDNA, SOMA was getting the following results

February 2024 results

Organic search traffic in February showed 296 new users.
The website had 474 total clicks and 33,100 impressions.
The average search position was 27.

Campaign Results

By September 2024, new users from organic search increased to 1,492, making it the top-performing traffic channel, an increase of 404%
Organic search overtook referral traffic, driving six times more traffic compared to the next highest channel.

Website total clicks increased to 1,055, an increase of 122.57%
Website impressions surged to 222,000, contributing to significantly more visibility in search results, an increase of 570.69%
The average search position dropped from 27 in February to 10.8 by September, improving the client’s ranking by 16 positions across all tracked keywords.