Southern Oregon Medical Aesthetics SEO Case Study
Southern Oregon Medical Aesthetics
SEO Case Study
Southern Oregon Medical Aesthetics had been in business for 9 years and never invested much into SEO. However, they knew they need to stay competitive in an ever changing market so they hired EDNA to redesign their website and do SEO for them. Within just 6 months, the results they got were remarkable and they cannot say enough great things about EDNA!
Goals
- Rank website on the first page of Google for selected keywords
- Increase Engagement and Visibility
- 20-40% Lead Generation (combo of both GBP calls + onsite conversions (forms/calls depending on the tracking setup)
Action Plan
- Extensive keyword research to find relevant keywords including competitive analysis
- Optimize GMB profile from top to bottom
- Built relevant niche and local citations
- Optimized onsite for location signals
- Post weekly on their GMB profile to increase additional signals
- Evaluate the site's content silo for content strategy
- Create and publish monthly blogs as supplementary content for target keywords
Prior to working with EDNA, SOMA was getting the following results
February 2024 results
- Organic search traffic in February showed 296 new users.
- The website had 474 total clicks and 33,100 impressions.
- The average search position was 27.
Campaign Results
- By September 2024, new users from organic search increased to 1,492, making it the top-performing traffic channel, an increase of 404%
- Organic search overtook referral traffic, driving six times more traffic compared to the next highest channel.
- Website total clicks increased to 1,055, an increase of 122.57%
- Website impressions surged to 222,000, contributing to significantly more visibility in search results, an increase of 570.69%
- The average search position dropped from 27 in February to 10.8 by September, improving the client’s ranking by 16 positions across all tracked keywords.
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