Orla Maguire: The Truth Behind the Rise of Sexual Wellness

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Orla Maguire

Orla Maguire, founder of Lash Star Beauty, has spent over a decade championing women’s confidence and self-expression through beauty. Drawing from her experience as Sittings Editor at Cosmopolitan magazine, she has long celebrated the idea that beauty and confidence go hand in hand. For Orla, even the simplest rituals—like applying mascara—are transformative acts that awaken the eyes, uplift the spirit, and set the tone for the day. Her guiding philosophy, “Great lashes, great day,” reflects her belief in the power of small moments of self-care to create lasting confidence.


Lash Star Beauty is the culmination of Orla’s professional journey and her passion for helping women embrace their natural beauty. More than just a brand, it is her love letter to women everywhere, encouraging them to explore the full potential of their lashes and, in turn, their own empowerment. With products designed to enhance without overcomplicating, Orla’s vision is to inspire women of every age to feel extraordinary, confident, and radiant—reminding them that true beauty lies in both simplicity and self-celebration.

Here’s a glimpse of what you’ll learn:

  • Discover how Orla Maguire connects external beauty with inner confidence, and why both are essential for self-expression.
  • Learn about the inspiration behind Lash Star and Lubify, and how Orla's background in fashion editorial shaped her entrepreneurial journey.
  • Explore the evolving conversation around sexual wellness and how Lubify aims to demystify intimacy for women of all ages.
  • Understand the role of confidence in enhancing daily life and relationships, and how simple beauty rituals can transform your mindset.
  • Gain insights into the meticulous process of sourcing clean, effective ingredients for beauty and wellness products.
  • Delve into the importance of somatic practices and how they can help reconnect individuals with their bodies and desires.
  • Get a sneak peek into upcoming products and innovations in the sexual wellness space that prioritize women's health and pleasure.
  • Receive practical tips on how to initiate discussions about intimacy and wellness with friends and partners, fostering openness and connection.
  • Discover why continuous learning is crucial in the beauty and wellness industry, and how it can empower individuals to make informed choices.

In this episode…

Have you ever wondered how something as simple as mascara can transform not just your look, but your entire mood? Orla reveals the fascinating connection between beauty rituals and self-esteem, drawing from her extensive experience working with top models and beauty experts. She challenges the conventional notions of beauty and encourages listeners to rethink their approach to self-care, emphasizing that confidence truly comes from within.


But it doesn't stop there! Orla's innovative brand, Lubify, is breaking barriers in the realm of sexual wellness, merging skincare with intimate well-being. In a world where conversations about pleasure can often feel taboo, she is on a mission to demystify these topics and empower women to embrace their sensuality. What inspired her to create a product that not only enhances pleasure but also promotes self-love and acceptance?


Discover how Orla's personal experiences and the stories of women she encounters have shaped her vision for both Lash Star and Lubify. With a focus on clean ingredients and luxurious packaging, her products are designed to make women feel beautiful inside and out. What challenges did she face in the competitive beauty landscape, and how did she overcome them to create brands that resonate with so many?


In this episode of Beauty Talk, host Daniel Gouw interviews  Orla Maguire, a dynamic force in the beauty and intimacy sectors. With a background in fashion editorial as a former sittings editor at Cosmopolitan Magazine, Orla shares her journey of founding two empowering brands: Lash Star and Lubify. She discusses the transformative power of beauty, particularly how enhanced confidence shines through when individuals feel good about their appearance. As a mother of four and a savvy entrepreneur, Orla emphasizes the importance of embracing sensuality and pleasure. Tune in to discover her mantra, "why the hell not," and learn how she's rewriting the rules on women's empowerment in beauty and intimacy.

Resources mentioned in this episode:

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Sponsor for this episode...

This episode is brought to you by EDNA Digital Marketing .


EDNA is a renowned Los Angeles-based practice development firm helping medical professionals dominate their local markets and grow their practices.


The team crafts customized strategies that drive brand profits through 
marketing, design, and SEO services .


To learn more, visit 
ednadigitalmarketing.com or email us at info@ednadigitalmarketing.com .

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