Choosing the Right Aesthetic Provider: Tips for Informed Decision-Making with Loretta Zanetti

Loretta Zanetti, APRN is a nurse practitioner and co-owner of Erasable Inc. Medical Spa & Aesthetics Institute in Tampa, Florida. Erasable Inc. specializes in laser aesthetics, non-invasive body contouring, and non-surgical cosmetic procedures. Having performed more than 7,000 laser treatments, she has become an industry expert and key opinion leader and serves as an international trainer and speaker. She has also served over 18 years in the US Army as a healthcare provider and obtained the rank of Lieutenant Colonel as a family nurse practitioner. Loretta currently works as an instructor at Aesthetic Advancements Institute, teaching fundamental and advanced techniques for neurotoxins and dermal fillers.

Here’s a glimpse of what you’ll learn:

Loretta discusses the shift towards more natural-looking results in aesthetics and the use of energy-based devices.
The importance of education in the industry and her passion for teaching and training other practitioners.
Common misconceptions about treatments, such as the cost and pain involved.
Emphasizes the balance between providing honest information about treatments and managing patients' expectations.
A challenging case where a patient had unrealistic expectations and the importance of saying no when necessary.
The role of creativity in aesthetics and the combination of art and science in providing beautiful and natural results.
The growth of the industry and the focus on improving the quality of patient care and health.

In this episode…

Discover the latest trends and emerging treatments in the aesthetics industry. As a master's in nursing and a family nurse practitioner, Loretta brings a wealth of knowledge and experience to her practice. She discusses the shift towards more natural-looking results and the growing popularity of energy-based devices. Loretta also shares her excitement for the upcoming opening of her new building, which will feature 10 treatment rooms and a dedicated space for education and training.
Delves into common misconceptions about aesthetic treatments, such as unrealistic expectations and the assumption that all treatments are painful or damaging. Loretta stresses the importance of honesty and open communication with patients, as well as the use of various pain control methods to ensure a comfortable experience. She also mentions the role of creativity in aesthetics, as it involves both art and science in achieving natural and beautiful results.

In this episode of Beauty Talk, host Daniel Gouw interviews Loretta Zanetti, a U.S. Army veteran and founder of Erasable Inc. Medical Spa & Aesthetics Institute. Loretta discusses how she got into aesthetics after leaving the military, and how the idea of laser tattoo removal became a business opportunity for her. She shares her journey of starting her own practice and growing it to offer a wide range of aesthetic treatments. Loretta also talks about her involvement in the industry as a trainer and speaker at conferences. Tune in to learn more about Loretta's inspiring story and her expertise in the field of health and beauty.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by EDNA Digital Marketing .
EDNA is a renowned Los Angeles-based practice development firm helping medical professionals dominate their local markets and grow their practices.
The team crafts customized strategies that drive brand profits through marketing, design, and SEO services .
To learn more, visit ednadigitalmarketing.com or email us at info@ednadigitalmarketing.com .

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